CUSTOMER FOCUSED MARKETING CERTIFICATE COURSE

Lecturer: Michael Barrett

How well do you know your customers? This innovative one day course gives managers and entrepreneurs deep customer insights for dramatic competitive advantage. No matter how small or large your business, the focus is on cost cutting efficiencies that effectively deliver to the bottom line, and achieve maximum profits. Learn how to make your business truly ‘Customer Centric’. Gain deep insights about your customers and how to leverage them strategically and operationally for maximum competitive advantage.

There are no assignments or exams, lecture notes are provided, your certificate is granted on completion of this one day course.

Leveraging deep customer insight for competitive advantage

This is the study of individuals, groups and organizations and the processes they use to select, secure use and dispose of products, services, experiences or ideas to satisfy their needs and the impacts that these processes have on the consumer and the supplier.

This certificate course aims to help firms and organisations improve their marketing strategies by assisting them to understand their consumers enabling them to make a more informed decision as to which strategy to employ.

This brings up some interesting points:

The psychology of how consumers think, feel, reason and select between different alternative s such as brands and products

The psychology of how consumers are influenced by environment – culture, family, signs or media

The behaviour of consumers while selecting or making other marketing decisions

Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome

How consumer motivation and decision strategies differ between products that are different in their level of importance or interest to the consumer

How marketers can adapt and improve their marketing campaigns and strategies to more effectively reach their target group

Understanding these issues helps adapt strategies by taking the consumer into consideration by understanding that a number of different messages compete for the potential customers’ attention. Understanding the consumer enables a more informed decision as to which strategies to employ.

 

FULLY BOOKED
VENUE
DATE FROM-TO
TIME FROM-TO
ENROLMENT CLOSE
FEE
University of Sydney - Camperdown

University of Sydney - Camperdown
Sat 23 Jan 2010

Sat 06 Mar 2010
9am - 5pm

9am - 5pm
15 Jan 2010

26 Feb 2010
$385

$385
TBA

IMPORTANT: To safeguard your privacy, The College of Professional Studies does not accept credit cards on this site. We will invoice you later via mail.



Download Enrolment Form
As lecture theatres are remote from cafes and restaurants, sandwiches are include in the course fee for a networking lunch.

A receipt and map showing the location of the lecture theatre will be forwarded to you.
COURSE DISCOUNT RATES:
1 course $385
2 courses $730 (5% discount)
3 courses $1068 (7.5% discount)
4 courses $1386 (10% discount)

the course

THE MARKETING CONCEPT
An Introduction

MARKETING YOUR PRODUCTS AND SERVICES
Taking the right approach to meeting customers’ and clients’ expectations

PRINCIPALS of BUYER BEHAVIOUR
Psychological and Social Aspects of Buying

GETTING THE RIHGT INFORMATION FOR MAKING THE RIGHT DECISION
Marketing Research and Information Management Competitive Intelligence

SELECTING THE RIGHT MARKETS
Market Segmentation and Target Market Selection

STAYING AHEAD OF THE COMPETITION
Positioning and The Power of Branding

ACHIEIVE SUSTAINABLE GROWTH
Marketing Planning Process and Strategy

INSIGHTS IN TO NEW PRODUCT DEVELOPMENT
Product Strategy

MAXIMISE YOUR MARKETING OBJECTIVES
Distribution Strategy

ENSURING YOU ACHIEVE YOU MARGIN OF PROFIT
Pricing Strategy

COMMUNICATING EFFECTIVELY WITH YOUR CUSTOMERS
Integrated Marketing Communication Strategies

PULLING IT ALL TOGETHER
Organising for Customer Focused Marketing
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